The challenge to the designer is to assemble this kit of parts – these ingredients – into a pleasing, coherent whole. In the hands of the skilled designer the whole can be greater than the sum of its parts. ~ Peg Faimon & John Weigand, The Nature of Design

Art does not reproduce what we see; rather, it makes us see. ~ Paul Klee

Design without thinking is like a story with no plot. ~ Pat Hansen

Ultimately, anything purposeful can be called an act of design. ~ Milton Glaser, Art is Work

Design, done well, requires that you be ever-present but invisible. ~ Greg Galle

The design process expresses significance. The design process is one of sifting through the less important to find the essential. This is done in stages, first by removing large chunks of less valuable content, then through looking through increasingly fine grades of information. Having at last identified the essential, designers enhance its significance for their readers. ~ Alex White, The Elements of Graphic Design